Key people

Henry Elliss

Managing Director

Henry has been working in online marketing for over a decade, and has been with Tamar since 2005. Having joined Tamar as a member of the search team, Henry went on to set up our social media division in 2007. Now serving as our Managing Director, he oversees all work that the agency completes. As a writer, his work regularly appears on sites like Econsultancy, The Drum as well as Tamar's own blog. As an expert, he has been quoted in titles as varied as the Sunday Times, The Guardian, The Metro, Revolution Magazine, New Media Age, Marketing Magazine and a number of books, including 'The Art of Conversation' by Catherine Blyth.

Sarah Graveling

Creative Director

Sarah has been working online as a designer since graduating 15 years ago, with a degree in Graphic Information Design. She first began working with Tamar in her early 20's as a Junior Designer, before being promoted to Creative Director seven years ago. She has worked on a variety of digital design initiatives, from large scale web conversion projects for LloydsTSB to small mobile apps for The Prince's Trust. She can be found on Pinterest, Instagram, all the good stuff.

Helen Booth

Sales & Marketing Director

Helen has been working in digital media since graduating in 2007 with a Fine Art degree and stint working as an Ice Sculptor in Lapland. She started at Tamar in 2010 as a Business Development Manager before being promoted to Senior Commercial Manager, Business Performance Director and now Sales and Marketing Director. She is responsible for 100’s of hard fought campaigns for globally recognised brands including Sk:n Clinics, Halfords and Boohoo. She is the owner of one of the Tamar office dogs and chairman of Tamar’s weight loss (gain) club – Tamar Tubbies.

Amanda Dayeh

Finance & Commercial Director

Amanda is ACCA qualified and has been in various financial roles for the last 15 years. She brings a wide variety of experience to the role having worked in companies ranging from small startups to multinational corporations. She joined Tamar in September 2011 and has learnt a lot about Social Media since. Her favourite cocktail is an Espresso Martini, though the Raspberry Lychee Martini also tempts her... in fact, anything with Martini in it.

Caroline Westgate

Client Services Director

Caroline has worked in digital for 10 years, across Mobile and Affiliate Marketing and having held the position as the Advertising Director of New Media Age, Caroline has good all round knowledge of all the various digital disciplines. Throughout Caroline’s career she has been lucky enough to both manage and sell to some of the world’s biggest brands within the Travel, Finance and Retail sectors.

Tanya Goodin


Tanya founded Tamar in 1995. Following graduation from Oxford University, Tanya worked in advertising at JWT and was subsequently Publishing Director of Campaign, followed by related roles in the media and new media industries. Tanya's previous roles have given her a wide range of experience in commercial strategy and marketing communications, particularly how digital fits into the marketing mix. In 2007 Tanya was a finalist in the Ernst & Young Entrepreneur of the Year Award, was shortlisted for Woman of the Year and was a judge for the BIMA Awards. In 2008 Tanya was a finalist in the BlackBerry Women and Technology Awards. Tanya is ridiculously proud to be British.