"Your biggest asset as a company is the great people that run it, you are an absolute pleasure to work with, a great bunch of people."
1. Identifies the most vocal and influential advocates in the brand's space.
2. Which bloggers hold the most sway over a brand's target audience.
3. The database forms an eCRM database for personal engagement.
Spotlight measures influencers via social heritage, visibility, reader participation, interaction levels and penetration. The ultimate goal is to gain as much meaningful coverage for your brand's online activities, driving traffic and participation to your site, and possibly adding SEO links value as well.