News

We're all excited about Social Media Week London kicking off on 13th February. Tamar will be attending events all over the capital and we've got a few surprises up our sleeve too to mark the week... keep watching this space!

We need Juniors, Interns and a Search Manager to join our busy team. Enthusiasm, diligence and bags of initiative please. A compatibility with dogs and a fondness for bright green encouraged.

> Apply now.

Tamar's Digital Marketing Director, Henry Elliss, was quoted in The Times last week. In an article that explores the ethics and secrets of the Facebook "Like" button, Elliss shared his thoughts on how brands currently view the button.

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Tamar's Digital Brand Leaders roundtable at The Hospital Club featured in the November edition of Revolution Magazine and Marketing Magazine.  Attended by Marketing Directors of some of the UK's most successful pure play digital retailers ,the roundtable focused on ambitious plans for overseas growth. As Revolution commented "with low growth forecast in the UK for the next few years and high-street retailers scaling back expansion in the face of economic turbulence, digital retailers are investing unparalleled amounts in growing abroad". 

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The Tamar blog has been named as one of the Top 50 most influential blogs, according to Brand Republic. The Top 200 list, which includes "the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence." ranks Tamar at position 42 - one of the highest rankings for a UK digital agency. You can read the full 200-strong list at the Brand Republic site

Following on from his much talked-about speaker slot at this month's Tamar Olympic Briefing, news editor Will Cooper has written about the latest developments with Search, Google and the LOCOG Olympic guidelines in this week's issue. The story looks at how the brand protection being put in place by the Olympic committee might clash with Google's own copyright rules - and our own Henry Elliss also chips in with a quote. You can read the article here...

Peugeot is working with Tamar to develop the social media strategy on the award-winning 3008 Crossover campaign. Tamar has been commissioned by Wand Agency to implement the social media elements of the campaign as part of a team of Peugeot agencies promoting the 3008 through multiple channels.

With the objectives of building awareness of the 3008 and encouraging consumers to try out the technologically advanced crossover vehicle leading to purchase, the campaign will start in May 2011.

'We're delighted to be part of Peugeot's campaign team,' said Tanya Goodin, CEO of Tamar. 'The 3008 Crossover campaign strategy is based around Wand's creative idea and it fits perfectly with a social media tactical implementation and will deliver Peugeot's targets extremely cost effectively. It's fantastic to see a car manufacturer putting budgets into social media and it emphasises Tamar's belief that the consumer shift in trust from bought to earned media is happening even more rapidly than predicted. 2011 will see greater brand investment in social media as the explosive returns are revealed".

The Travel Marketing Awards committee presented Tamar with a silver award in the Best Use of Search Engine Optimisation at its annual awards dinner this past Friday. The award recognises Tamar's outstanding management of the Celebrity Cruises SEO campaign in 2010.

Tamar's Associate Director of Talent, Nicky Rogers shares her insights regarding careers in digital in the latest issue of NMA.

Retail Gazette highlights key findings from Tamar's Social Sectors 2011 white paper.