News

Credit card provider Vanquis Bank have selected digital marketing agency Tamar to handle the search engine optimisation for their new Polish business. The deal will see Tamar handling both the onsite and offsite optimisation of the Vanquis Poland website. The partnership will also see Tamar utilising their social media marketing expertise to build awareness of the Vanquis brand with Polish web users.

"We're really pleased to be working with Tamar on this exciting project. They impressed us with both their knowledge of the financial SEO market and the work they’ve done with other European websites and companies," comments Steve Myers, Head of Digital at Vanquis Bank. "Having worked with Tamar in a previous company, I didn’t hesitate in approaching them again when this opportunity came up."

"Tamar has worked with Steve before, so we were pleased to get the opportunity to repeat that success again at Vanquis. Our expertise in the world of financial SEO is well documented, and the added multilingual angle on this project makes it particularly suited to our skillset," added Tanya Goodin, CEO of Tamar.

Award-winning agency Tamar – experts in SEO, social media and mobile, have today announced the official launch of 'DatingInDigital.com', a new dating app that promises to help individuals working in the digital sector meet with other like-minded people who are searching for romance.

Tamar has diversified its offering as a digital marketing agency through the development of this online dating service with the digital love-seeker in mind. DatingInDigital.com has been designed to conveniently fit around the hectic lifestyle often associated with those working in demanding jobs. Members can download the free app onto their mobile or tablet device and have easy access which allows them to search for love whilst on-the-move.

Furthermore, DatingInDigital.com offers members the opportunity to customise engaging user-profiles with social media plug-ins, and provides an impressive user experience thanks to its captivating design and functionality. The app is free to use for the first month after sign-up. Tamar will also be hosting 'speed searching' events over the next few months.

To register for the FREE app and begin your search for love visit:http://www.datingindigital.com/

We've had a long history of digital romance in the Tamar office – so we thought 'There must be other digital professionals looking for love?' – and DatingInDigital was born" said Henry Elliss, Digital Marketing Director at Tamar. "If you've ever tried dating in digital circles, you'll know how hard it can be – when a PPC guy starts flirting with an SEO girl, sparks can fly – throw a sales person in to the mix and you've got chaos! Our service can help you find the RIGHT digital professional for you!

For further information about DatingInDigital.com, images or for interviews with the team from Tamar.com, please contact henry.elliss@tamar.com

For additional information please visit www.tamar.com or follow us on twitter @TamarUK #DatingInDigital and http://www.facebook.com/Tamar

Award-winning agency Tamar have today released the latest version of 'TouchScore™' - an innovative and ground-breaking social media measurement tool. TouchScore™ was developed to allow brands to compare their social media standing against key competitors and industry leaders. By using 100+ metrics, data feeds and APIs, TouchScore™ provides the insight and understanding brands need to accurately assess and develop effective brand-consumer relationships in digital marketing - and increase sales and conversions.

Tamar's TouchScore™ tool breaks into five significant 'Touch' components: visibility, involvement, participation, advocacy and commitment. An overall TouchScore™ is calculated based on the weighted composite of each of those components. The insight delivered by the tool demonstrates how brands can adapt and evolve social media strategies in order to achieve goals successfully and efficiently.

Tamar have already delivered this unique and valuable tool for highly-recognised brands including sk:n clinics, Halfords, Danone, Wiggle and American Express. This latest update to the tool provides coverage of even more social platforms, incorporating sites such as Pinterest, Google+ and several mobile channels.

"TouchScore™ has been an invaluable tool for the team here at sk:n" says Phil Holdsworth, Digital Marketer at sk:n clinics. "Whilst we've made good inroads in social already, the insight provided by TouchScore™ is allowing us to hone our strategy. It highlighted a couple of areas in particular which our competitors are making strong gains in, as well as some areas that have worked well for us."

"TouchScore™ has been two years in development at Tamar and we believe it is the most comprehensive social media measurement tool on the market today." Commented Tamar CEO Tanya Goodin. "We have already delivered it for some of the UK's leading digital brands and we look forward to developing its capabilities further as the social media market natures"

For further information about TouchScore™, images or for interviews with the team from Tamar.com, please contact henry.elliss@tamar.com

For additional information follow us on twitter @TamarUK #TouchScore and http://www.facebook.com/Tamar

We have launched our 3rd annual edition of BrandLove25. Our ongoing project to measure the 'love' shown in their social media communities for Britain's leading digital brands.

This edition looks specifically at year-on-year social community growth. In this harsh economic climate we reasoned that those brands who had grown their social communities dramatically since 2012 must be doing something right, and we wanted to find out who they were.

» VIEW THE BLOG
» VIEW THE INFOGRAPHIC

Online Belgium gaming portal, goldenpalace.be have chosen digital marketing agency Tamar, to devise and implement their large scale, tri-lingual SEO campaign to support their popular online casino and poker site. The Belgium site have chosen Tamar based on their expertise in the gaming industry.

The SEO campaign will play on goldenpalace.be's core strengths in the highly competitive and tightly-regulated Belgium (and European) gambling market.

"We are pleased to be working with goldenpalace.be", says Tanya Goodin CEO at Tamar. "They are an ambitious brand looking to compete in an exceptionally competitive market place and we're looking forward to delivering great results for them."

Last night, some of the Tamar team spent a cold winter's evening sipping fine wine and cocktails mixed together by world-class bartender Joe for the 31DOVER launch event!

The company was great, guests included influential members of the blogosphere who all picked from the 31DOVER deck of lucky-dip cards to walk home with a bottle especially chosen by the 31DOVER team.

Everyone expressed their thoughts on the newly launched 31DOVER website and Tamar's 31Dover Drinking Decisions app, which ensured the launch went off with a POP... which it certainly did!

Insurance specialists E&L have partnered with digital marketing agency Tamar, to carry out SEO for their portfolio of niche insurance brands. Tamar have been specialising in digital for over 17 years, and are applying their extensive knowledge of SEO for insurance and maintaining their prowess in the finance sector.

With an extensive offering which covers both niche and mainstream insurance products, E&L specialise in insurance for the Equine & Livestock industry, and have worked with Tamar before.
 
"We're really pleased to be working with E&L for the second time", says Tanya Goodin, CEO of Tamar. "We have been heavily immersed in the finance sector working with some of the biggest players in the market, I believe they came back to us for our unparalleled results and knowledge of their industry"
 
"We appointed Tamar because of their work with us previously and knowing that they have never had a Google penalty. We are confident that they will help our services to excel online."
 Jason Russell, Business Development Manager

New premium online drinks retailer 31DOVER has chosen Tamar to launch their online-only brand through a multi-pronged social media and SEO strategy. Tamar will be promoting the brand launch and growth throughout 2013 through advanced social media techniques underpinned by an exciting creative concept.
 
"We are very delighted to be working with 31DOVER, they have ambitious and exciting plans to dominate the online drinks delivery market and we will be delivering a fully integrated digital marketing campaign for them to achieve this" says Tanya Goodin, CEO of Tamar..
 
"We are over the moon to be working with Tamar. As our new company launches, they are going to be running some very exciting campaigns and helping us to grow our brand." says Matthew Henton, Marketing Director at 31DOVER

Sense, the deafblind charity has briefed Watson Phillips Norman, Tamar and Mike Colling and Co to develop a fully integrated multi-media campaign for Christmas. Building on the success of the Text Toy TV campaign last year, this year's campaign introduces radio, London press, train cards, PPC and social media.

The creative hook focuses on texting a toy for children like  Elliot, a deafblind child. The campaign goes live at the beginning of December and builds in the weeks leading up to Christmas.

Gail Cookson, Fundraising Director at WPN comments, "The compelling story of Elliot is a natural for a Christmas campaign and translates well across the different channels. Text giving is fast becoming the 21st century shaking can."

"We're really delighted to be working on this campaign with Sense", says Tanya Goodin, CEO of Tamar. "We find working with charities particularly rewarding and we're really excited about this campaign."

Amanda Santer, Head of Direct Marketing comments. "Sense achieved ground breaking results last Christmas and we felt we had a solid platform to test new channels this year"

Award winning IT support specialists Student@Home have appointed digital marketing agency, Tamar, to handle their SEO. Student@Home is a new IT support service that creates employment opportunities for IT students by connecting them with computer users in need of affordable support.
 
"We are thrilled to be working with such an innovative brand as Student@Home," says Tanya Goodin, CEO of Tamar. "We are confident that combined with our SEO services, this already award-winning company will be a household name in no time."
 
"We are excited to be working with Tamar, and look forward to building awareness amongst our audience and begin driving revenue" says Kelly Klein, Co-Founder for Student@Home.

Henry Elliss comments on use of Pinterest and the new business pages:

"Pinterest is currently considered to be a useful part of the social mix for most of our clients, though admittedly we would never push it as the 'core' of a campaign - at least not until it's proven its mettle in more tangible way. 

All the talk of Pinterest being a major traffic driver for retail brands that we've seen coming out in the past six to nine months have shown the potential of Pinterest, but it needs to cross-over more permanently from "potential fad" to "long term social network" in order to become a pillar of brands' strategies.

There are definitely signs of it heading that way at the moment though, so it's clearly going to be a big part of the 2013 landscape."

View: Full Article 

Tamar's third and final infographic in our Team GB infographic shows the medal and Twitter highlights across London 2012.
 
London 2012 saw some of the more well known athletes such as Tom Daley and Andy Murray hit over 1 million Twitter followers as you may expect, but we also highllght the dramatic increase of some of Team GB's less known athletes before the games, such as Gemma Gibbons who nearly reached an impressive 6000% increase in Twitter followers after the Games.
 
Additionally, we won more medals in cycling than any other sport and an impressive 72% of medalists were first-time winners.
 
Congratulations to all of the Team GB team, from the athletes to the team behind the scenes, that made London 2012 such a huge success offline and online.
 
View: Team GB - The Results