Allianz

SEO | Conversion Design

Challenge

Allianz Business Services wanted to increase online sales of business insurance and to drive increased volumes to the site by optimising it for search engines including Google and Yahoo!

Solution

A conversion-focused design strategy was adopted and it included:

• Re-building the Premierline site 
• Adding directed navigation 
• Increasing calls to action and redesigning the application system used
• Adding new functionality 
• Increasing the amount of fresh content that improved site usability 
• The design was updated to reflect the company's new branding 
• Optimisation was achieved by increasing the incoming links, adding relevant content and improving the file structure and density.

Results

As a result of the brand new design the site's quote requests increased from 700 per month to 2,100 and the visitor conversion sky-rocketed by an incredible 140%!

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