SEO
To establish Direct Line on the first page of Google for key terms including car insurance, home insurance, life insurance, travel insurance, van insurance and pet insurance.
Natural search engine optimisation was selected because it offers a lower cost per acquisition (CPA) than paid search and is core to the online marketing strategy.
Direct Line is often listed in the top 5 for the term 'car insurance': 'travel insurance' on Google.co.uk. Rankings for car insurance moved from the third page of Google.co.uk in 2005 to page one in March 2006. Rankings are constant on the first page across their key terms.
The Internet is a huge channel to market for Direct Line and drives over 50% of our business for some products so it is intrinsic that we are listed high up on search engines. The work that Tamar has done for directline.com means we are now on the front page of all the key search engines, and in many cases top of that page. Traffic has nearly doubled and the business benefits from this are clearly very significant. We are very pleased with the on-going campaign."
David Catterall, Head of E-Business
Direct Line
We’re passionate about igniting digital brands, so if you are a digital brand (or have ambitions to become one) and would like to talk about your latest campaign in social media, search or mobile, pick up the phone and talk to Helen Booth about your plans on 020 8995 7878 or email why@tamar.com.
© Tamar 2011 - Brilliance online since 1995
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