Awards

Endsleigh

SEO | Conversion Design | Social Media

Tamar's redesign for Endsleigh results in a 100% increase in traffic!

Objectives

Tamar set out to improve the rankings of the Endsleigh website by combining our services and the results have been spectacular.

SEO

To rank highly for all of the major insurance and finance related terms
To dominate the first page of all three major search engines
To drive traffic at a cheaper CPA than paid search

Experience Design

Improve their already successful Google page rankings
Increase conversion and improve the user experience
Monitor transition from old to new site
Update the Endsleigh brand

Social Media

To monitor the public response to the news that Endsleigh were to move their business entirely online, with the closure of several outlets
To have a clearer understanding of where the Endsleigh's customers are discussing about them online
To promote their specialist student insurance package to 2008's new intake of students in the weeks approaching fresher's week

Result

Endsleigh can now be found on the first page for Car Insurance, Home Insurance, Travel Insurance, Life Insurance, Cheap Mortgages and a plethora of other terms, including a number of student related and landlord terms.

Endsleigh's redesign resulted in a 100% increase in traffic and the number of unit sales per month doubled. Endsleigh currently have a 16.2% conversion rate for click to quote, compared to the industry average of 4.9.

If you would like any more information about our services please get in touch.

Tamar redesigned the site to create consistency between our online and offline corporate image whilst at the same time improving the customer experience. The new quote engine had an immediate impact and the changes generated a significant uplift in insurance quotations which in turn have led to increased sales."

Endsleigh