LloydsTSB

Conversion Design

Challenge

• To develop a new white labelled insurance aggregator website.
• The need to ensure the new website was designed to maximise the visitor to quote conversion ratio
• To ensure that the new site was best in class.

Solution

• Tamar provided advice on issues relating to usability, user conversion and SEO at the outset of the project.
• Given the aggressive nature of the project timeframes and the geographic locations of both companies, Tamar and Lloyds TSB formed a "virtual" project team for the build portion of the project.
• This allowed the team members to communicate and share information on a daily basis.
• In the projects post implementation review, all parties agreed that the strong relationships that were formed by the creation of the virtual team were the single biggest factor contributing to the project's success.

Results

It was decided that achieving the #1 Defaqto ranking for motor insurance comparison sites would be a successful measure of the site's success and after its launch in March 2008 it received the coveted award in November.

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