SEO in a nutshell
Tamar has been optimising for search engines since before the launch of Google! Today we are responsible for some of the UK’s most successful, acclaimed and advanced natural search marketing campaigns.
In recent years, we have responsively and effectively reacted to the changing search landscape, effectively harnessing opportunities such as Google’s increasing focus on the impact of social-led activities on SEO performance.
While the foundations of successful SEO activity remain relatively constant, the detail and focus of every strategy is completely unique. Some of the core principles we bring to every campaign are to:
Understanding and auditing every element that affects a website’s positioning
Educating our clients so that we can focus our attention and resource on where we can add most value
Using ethical techniques to improve each site’s relevancy, credibility and accessibility
Targetting long term sustainable results in line with defined business objectives
Using analytics to report transparently and establish actionable insight
The Internet is a huge channel to market for Direct Line and drives over 50% of our business for some products so it is intrinsic that we are listed high up on search engines. The work that Tamar has done for directline.com means we are now on the front page of all the key search engines, and in many cases top of that page. Traffic has nearly doubled and the business benefits from this are clearly very significant. We are very pleased with the campaign."
Head of E-Business
ROI Month 1 Sk:n SEO campaign.
Tamar employs some of the most experienced, respected and skilled SEO specialists currently working in the UK.