SEO in a nutshell
Tamar has been optimising for search engines since before the launch of Google! Today we are responsible for some of the UK’s most successful, acclaimed and advanced natural search marketing campaigns.
In recent years, we have responsively and effectively reacted to the changing search landscape, effectively harnessing opportunities such as Google’s increasing focus on the impact of social-led activities on SEO performance.
While the foundations of successful SEO activity remain relatively constant, the detail and focus of every strategy is completely unique. Some of the core principles we bring to every campaign are to:
Understanding and auditing every element that affects a website’s positioning
Educating our clients so that we can focus our attention and resource on where we can add most value
Using ethical techniques to improve each site’s relevancy, credibility and accessibility
Targetting long term sustainable results in line with defined business objectives
Using analytics to report transparently and establish actionable insight
The Internet is a huge channel to market for Direct Line and drives over 50% of our business for some products so it is intrinsic that we are listed high up on search engines. The work that Tamar has done for directline.com means we are now on the front page of all the key search engines, and in many cases top of that page. Traffic has nearly doubled and the business benefits from this are clearly very significant. We are very pleased with the campaign."
Head of E-Business
ROI Month 1 Sk:n SEO campaign.
Tamar employs some of the most experienced, respected and skilled SEO specialists currently working in the UK.
Insight & analytics
Insight and analytics should be a cornerstone of all digital marketing activity. Beyond simply focusing on transparent, accurate reporting of campaign and website performance, analytics drives strategy.
Tamar's specialist analytics department is dedicated to the management, reporting and extraction of actionable insight from both market and website data and information.
We can deliver bespoke research reports to brief; studying sectors, products and channels to spot opportunities, threats and trends that help mould and justify digital strategy.
Tamar can provide audits and ongoing analytics consultancy,focused on mining and interpreting performance data from your analytics package.
We have knowledge and experience of all the major specialist analytics products, including: Webtrends, Site Intelligence, Coremetrics, Omniture, HBX, Click Tracks, Core Metrics, Atlas, Lyris HQand, of course, Google Analytics.
For more information, just visit our Insight & analytics page.
Writing content to compliment your search campaign is an art in itself - whether it's for use onsite or off, finding the right balance between optimised and readable can be a tricky task.
Our team of copywriters are highly trained in writing expert content for SEO campaigns. With over a decade of experience of writing content for websites, press releases, blog posts and landing pages, we've worked with some of the most demanding industries around.
Where relevant, our team will seek to become fully exposed to any industry regulations or rules that affect online marketing for your brand. For instance, our team are all fully-versed in the limitations imposed by both the FSA (Financial Services Authority) and the DMA (Direct Marketing Association).
All our content is fact-checked and proof-read before being passed to our clients for approval, speeding up the process of getting it signed-off by your compliance team.
For more information, just visit our SEO content page.
Links play a fundamental role in SEO. Search engines use links as an indicator of a site’s authority, considering each link to be a vote of confidence.
As discussions surrounding search engine penalties (Penguin) increase in prominence, now has never been a more important time for businesses to nail their link building strategies.
With 18 years of digital marketing experience, across both social media and SEO, Tamar have a solid understanding of organic link building. Tamar’s SEO team have helped clients improve their rankings and traffic for popular keywords.
For more information, just visit our Link Building page.