Consultancy

Social media

Harnessing the power of new communities

Traditional media are being challenged by social media, and with the meteoric rise of communities such as Facebook, Youtube and MySpace, not to mention blogging, the process is accelerating fast. How can your brand benefit from this? We can identify how you can change brand perception, drive product innovation, test ideas, or simply generate a buzz.

The challenge of social media


What are people saying about your brand on blogs and social networks?
How is your brand considered by your target audience?
Who IS your target audience online?
What are your competitors doing on Social Networks?
What is Web 2.0 and do you need to be involved? If so, how can you get involved?
Is Your site missing out on the next generation of visitors?

If you don't know the answers to any or all of the above questions, Tamar can help you. Using our knowledge of your business and its presence online, we will analyse and present to you a report detailing where your brand is currently being talked about online, and what people are saying. We will also offer consultancy to help you launch yourself in to this new and sometimes daunting world.

Working with the best


As well as our team of vastly experienced online experts, Tamar works with the world-leading experts at Nielsen BuzzMetrics to generate and present your Buzz Reports on a quarterly basis or more regularly - depending on your requirements. As well as telling you what people are saying about your brand online, a Buzz Report can be a great way to monitor the success of a new campaign, or learn lessons from past campaigns.

As well as Nielsen BuzzMetrics, Tamar has a close relationship with the major players in the Social Networking world - Facebook and MySpace to name but two. We can help negotiate so that you get the best deal when you choose to work on a sponsored presence on the networks.