Social Media in a nutshell
A deep understanding of how to maximise the potential of your online communities is what has allowed Tamar to produce award-winning campaigns. Average client ROI is over 4x with some campaigns topping 10x ROI.
Working with Tamar, your social media strategy will:
Generate traffic and open up an untapped direct marketing channel
Increase brand awareness
Deepen customer brand loyalty
A successful strategy won’t flourish overnight. Working with your Tamar team, we’ll seed and cultivate a results-driven social media campaign and ensure you’re ahead of the curve.
According to recent reports, 43% of people follow a brand for special offers/deals; 75% of users are more likely to purchase from a brand they follow; 88% of the Fortune 100 post daily updates to Twitter.
"We have had wonderful successes with the social media campaigns and communities that Tamar has driven, a great credit to your social execution, creative flair and great ideas!"
Digital Communications Manager
"We selected Tamar because they understood the importance from the very beginning of outlining the social media measurable end goals, the metrics, activities, deliverables and the timescales. We have been delighted with the results."
Head of e-commerce
Exposure equivalent to the term “@michaelhill” during the three months of the “My22ct” diamond ring campaign.
As well as working with all the major social platforms and communities, Tamar have developed a number of unique tools which we use to take your campaigns to the next level:
Strategy & Consultancy
Tamar helps clients to achieve their social media potential by following a proven analytical process:
We'll review your objectives, competencies and your demographics' social activity
Manage structured brainstorming sessions with your internal stakeholders to determine goals and objectives
Analyse an agreed shortlist of creative, campaign and platform level options
Educate your brand's key team members, where relevant, regarding the finer points of SEO
Deliver detailed, bespoke strategic roadmaps
We'll also map out who and where your customers are online and how to make the initial engagement. By mining social platforms, we'll help you reach influencers and demonstrate how to utilize your own customer databases to form social media connections.
Social Media content
With Tamar's help, you'll talk the right talk!
Our in-house copywriting team can translate marketing messages into social media platform-specific content that will inspire conversations.
Our experts can craft creative, compelling content to complement marketing and promotion campaigns, even for brands with the most stringent compliance standards.
Also, words aren't the only things that spark talk in the social media universe. Tamar can design and build microsites, widgets and videos to get conversations going.
Whether it is broadcasting a message, repositioning your brand online, customer service, PR management or broadly engaging with your defined target, Tamar can support and evolve the way your brand speaks to consumers through social media.
Social Media insight
Measuring your social media results is key to your entire campaign.
So you've finely crafted a comprehensive social media strategy, figured out who your influencers are, reached out to your bloggers and started to develop a social media presence. But how do you know if it's working?
Measuring, quantifying and monetising the work you are doing will be key - not just to proving how effective you're being, but to decide how you proceed in the next days, weeks and even years.
Measurement of social media can sometimes seem like a tricky business, but our team of social media experts have the knowledge and skills to help you prove the value of your campaign.
As well as looking at the basic, "given" stats - number of followers, changes in sentiment, brand mentions, messages from fans - we can help you to understand what other metrics might be affected by your work.