In a competitive market it was important for us to get the most out of our search marketing strategy to help drive traffic online. Tamar’s track record on search conversion strategies and in depth understanding of future industry developments were the key factors in their appointment.
AirmilesAlthough there’s no shortage of online services that claim to compare insurance policies, you’d be hard pressed to find one that can truly demonstrate it’s built on a solid understanding of what consumers want. With the help of Tamar, we are going much further than simply offering a comparison on the basis of price. Tamar was pivotal in the development and extremely fast rollout of our Help I’m Flooded website last year and this previous success and the passion and dedication they showed in the project were the reason we chose to work with them again on the launch of www.insurance.co.uk.
Lloyds TSBIn today’s online shopping market, competition is fierce so we must look to build the Evans brand online, drive traffic to the site and also focus on converting these visitors into loyal customers. We chose to work with Tamar based on their past successes with other high profile brands and the commitment and passion they showed for our brand during the pitch process. We are already seeing an impressive increase in search traffic and online sales.
EvansIn an increasingly competitive online travel marketplace it was important for us to get the most out of our search marketing strategy to help drive online sales. Tamar’s proven results and wealth of experience in the travel sector was the key factor in their appointment. Tamar’s search conversion strategy coupled with Eurocamp’s in-house experience has given us the necessary joined-up approach to significantly increase traffic to the website and boost online sales.
EurocampThe work that Tamar has done for Directline.com means we are now on the front page of all the key search engines, and in many cases top of that page. Traffic has nearly doubled and the business benefits from this are clearly very significant. We are very pleased with the ongoing campaign.
Direct LineDuring the difficult time of the floods in July 2007, we wanted to try and help the general public as quickly as possible. Drawing upon our existing relationship with Tamar, we knew they could respond to our request and deliver something that would be extremely helpful to not only our own Lloyds TSB customers, but to anyone affected by flooding across the UK. We are extremely pleased with the outcome of the imflooded.co.uk website and have had some great feedback from our customers. We will be continually updating the website to provide as much information as possible over the coming weeks.
Lloyds TSBThe site Tamar designed delivered results beyond all expections. Premierline has had to hire more staff to handle the volume of requests.
PremierlineTamar redesigned the site to create consistency between our online and offline corporate image whilst at the same time improving the customer experience. The new quote engine had an immediate impact and the changes generated a significant uplift in insurance quotations which in turn have led to increased sales.
EndsleighTamar's recommendation on SEO and site content dramatically improved our search rankings for highly competitve search terms. These improvements significantly increased traffic volumes, revenue generated online and brand visibility in the search arena.
National Car RentalTamar built an impressive ecommerce site for Dreams offering a new medium for customers to buy from Dreams and extending our reach to areas not covered by stores. It has provided a very sound investment.
DreamsTamar clearly knows the highly competitive automotive and financial markets well. They pitched a winning strategy for investment in natural optimisation to deliver brand differentiation and increased business.
National Car Rental & Guy Salmon92 per cent prefer using natural search results when looking to buy a product or service.