Thinking

Digital marketing and natural search in particular, never stands still.

To achieve and retain a genuine competitive advantage it is imperative to have access to market leading insight and be able to take responsive action to trends and opportunities as they present.

Tamar places great emphasis on market and product research to ensure that our strategy is at the forefront of the industry, and clients get first mover advantage on relevant, profitable and ethical SEO opportunities.

Our blogs are a vital part of sharing our knowledge with our clients and visitors, which is why we are constantly updating them as we aim to keep our readers up to date with the latest developments in search, social media, technology and conversion focused design.

It is vital for the success of our clients campaigns that we keep ahead of changes and trends in the market place. We produce regular White Papers on a variety of subjects from Search Attitudes to Social Media Trends that are available to download here and are always covered widely in the digital press.

Consumers continue to strongly prefer natural search results, when asked which type of link they would follow if a product, service or brand was listed in both natural and paid results, 7 out of 10 (69%) would typically follow natural results. Only 5% of consumers claimed they would typically follow paid-for search links, down again from just 10% of those surveyed in 2007.

Tamar Search Attitudes 2009