Thinking
Digital marketing and social media and natural search in particular, never stand still.
To achieve and retain a genuine competitive advantage it is
imperative to have access to market leading insight and be able to
take responsive action to trends and opportunities as they
present.
Tamar places great emphasis on market and product research to
ensure that our strategy is at the forefront of the industry, and
clients get first mover advantage on relevant, profitable and
creative social media and SEO opportunities.
Our blogs are a vital part of sharing our
knowledge with our clients and visitors, which is why we are
constantly updating them as we aim to keep our readers up
to date with the latest developments in search, social
media, technology and conversion focused design.
It is vital for the success of our clients
campaigns that we keep ahead of changes and trends in the
market place. We produce regular White Papers on a variety of subjects from
Search Attitudes to Social Media Trends that are available to
download here and are always covered widely in the digital
press.
Consumers continue to strongly prefer natural search
results, when asked which type of link they would follow
if a product, service or brand was listed in both natural and paid
results, 7 out of 10 (69%) would typically follow natural results.
Only 5% of consumers claimed they would typically
follow paid-for search links, down again from just 10% of those
surveyed in 2007.
Tamar Search Attitudes 2009
