We have continued our project to define and measure brand 'Love' - the degree to which consumers are demonstrating their support & enthusiasm for a digital brand through their social interactions.
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Tanya Goodin, Tamar's CEO commented, "The size of each
brand's online community is important because brands that engage
with their online community have the opportunity to build lasting
'earned' relationships which can be more effective than using
'bought' marketing messages. By focusing on engaging with their
community, brands can move their customers from saying they just
'like' the brand to saying that they 'love' it. 'Love' translates
directly to the bottom-line as a recent report by Constant Contact
showed - 55% of consumers said they are more likely to recommend a
brand to a friend after becoming a fan on
Goodin continued, "In the current climate many 'traditional' bricks and mortar brands are struggling but pure-play digital brands are powering from strength to strength. However, this second edition of our Best-Loved Digital Brands league table shows that, even within the digital sector, some brands are performing much better than others. The size of social media communities give an immediate and very visible way of measuring the 'love' customers feel for brands and reported revenue gives us a clear indication of how that 'love' translates to sales. The brands here have demonstrably capitalised on the seismic shift from 'bought' to 'earned' media and are seeing stellar financial performance as a result. Digital brands who don't make the Top 25 table need to look at the stars appearing here and take note. "
We’re passionate about igniting digital brands, so if you are a digital brand (or have ambitions to become one) and would like to talk about your latest campaign in social media, search or mobile, pick up the phone and talk to us about your plans on 020 8995 7878 or email email@example.com.
© Tamar 2013 - Celebrating 18 years in digital