In the lead up to the birth of our newest royal, Tamar research reveals how consumers have been using search to keep up with news on the imminent arrival.
Tamar research reveals how the success of London 2012 was reflected in global Google searches, as well as examining the search-based interest for the official sponsors and London 2012 partners in the UK.
Tamar research reveals which members of Team GB receive the most attention from search users - and which of them inspires the most passion from fans.
In the lead up to the Royal Wedding, search volumes reveals Kate Middleton takes the popularity crown at home and abroad.
Consumers are open and hungry to interact with brands in the rapidly evolving social commerce sectors, but want a variety of incentives to engage. At the same time, the report also underlines that privacy is not an issue for the vast majority of people.
Tamar research into consumers online shopping habits this Christmas provides surprising insights to mobile shopping adoption.
This White Paper is a road map for marketers and brands who do not want to be left behind in the rush to engage with the UK's Silver Surfers.
Tamar's Mobile 2010 White Paper examines the fast-developing mobile web market in the UK and in particular the Search sector with new data that highlights the rapidly-expanding mobile search market.
The legal controls on the Olympics are fierce and at the same time, they allow you to associate in a productive way. And if you do work within the guidelines, the benefits are very great.
Privacy is also highlighted as a growing concern, along with the rise in consumer trust of review sites and the increase in use of 'real time' search.
The second Tamar Sports Index finds that FIFA is failing to deepen brand loyalty online through search and social media.
The research amplifies the results of Tamar's previous studies into UK online political strategies highlighting that the parties have all failed in differing degrees to learn from the success of the Obama presidential campaign, which created a new political constituency in the US, as well as raising half a billion dollars online.
Tamar's first Sports Index has found that the World Cup's major brand partners need to do a better job of associating themselves with World Cup-related search engine queries.
While the UK political parties prepare to battle for voters hearts and minds in the coming General Election, new research shows that the leaders in Conservative and Labour parties are failing to fully protect their online reputations.
With what's being dubbed the UK's first Social Media election just months away, new research highlights that some political parties are failing to get the fundamentals of their digital strategy right.
Tamar commissioned research specialist YouGov to survey the search attitudes of a representative online panel of 2,011 GB consumers.
Desk research was conducted by Tamar in January 2009 investigating changes in user search behaviour during the credit crunch and analysing search trends.
Analysis conducted by Tamar at the start of 2008 revealed that initially the top 20 most popular Fan pages were devoted to celebrities and entertainment brands including Will Smith, Adam Sandler and Coldplay. However, by the end of 2008, more traditional brands dominated the top 20 with Coca-Cola, Nutella and Kinder Surprise, rapidly attracting Facebook fans during the course of the year.
Major brands across the travel and financial sectors could be missing out on potentially massive revenues by failing to engage and capitalise with large numbers of consumer support groups on social networks, according to the 2008 Social Media Sectors report from Tamar, the search conversion agency.
The perceived independence of natural search results are the main reason they are chosen above paid search results according to almost two in three consumers surveyed for the Tamar 2008 Search Attitudes Report. Consumers are continuing to place most of their trust in natural search results with more than nine out of ten preferring to click.
The 2007 Social Media for Brands Report reveals that a massive 80 per cent of people who use social networks have either chatted about, commented on or reviewed a brand or product on an online forum or social network.
The report polled the views of a representative sample of 1,531 UK adults aged 16+ between 20 February 2007 and 27 February 2007. The research was commissioned by Tamar and conducted by Tickbox.net, a fully accredited member of the British Market Research Association.