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White Papers

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Social Media London 2012 Report ~ November 2012
The Tamar Sports Index (Volume 5) - Search Legacy 2012 ~ November 2012
The Tamar Sports Index (Volume 4) - How HOT is Team GB? ~ June 2012
Special Search Report - Royal Wedding ~ April 2011
Social Sectors 2011 ~ January 2011
Online Christmas Retail 2010 ~ November 2010
Rise of the Silver Surfer ~ October 2010
Mobile 2010 ~ September 2010
The Tamar Sports Index (Volume 3) - Olympic Marketing ~ July 2010
2010 Search Attitudes ~ July 2010
The Tamar Sports Index (Volume 2) - FIFA ~ June 2010
The Political Search Index (Volume 4) ~ May 2010
The Tamar Sports Index (Volume 1) - World Cup Brands ~ April 2010
The Political Search Index (Volume 3) ~ March 2010
The Political Search Index (Volume 2) ~ January 2010
The Political Search Index (Volume 1) ~ October 2009
2009 Search Attitudes ~ August 2009
2009 Social Media Sectors ~ April 2009
2009 Search in the Credit Crunch ~ February 2009
2009 Facebook Opportunities ~ January 2009
2008 Social Media Sectors ~ August 2008
2008 Search Attitudes ~ April 2008
2007 Social Media Sectors ~ June 2007
2007 Search Attitudes ~ April 2007

Consumers continue to strongly prefer natural search results, when asked which type of link
they would follow if a product, service or brand was listed in both natural and paid results, 7 out of 10 (69%) would typically follow natural results. Only 5% of consumers claimed they would typically follow paid-for search links, down again from just 10% of those surveyed in 2007.

Tamar Search Attitudes 2009

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Talk to us.

We’re passionate about igniting digital brands, so if you are a digital brand (or have ambitions to become one) and would like to talk about your latest campaign in social media, search or mobile, pick up the phone and talk to us about your plans on 020 8995 7878 or email why@tamar.com.


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