TouchScore 3.0 in a nutshell
TouchScore™ is Tamar’s proprietary tool for measuring and developing effective brand-consumer relationships in digital.
It quantifies and measures the relationships that are developed between brands and consumers online.
It helps brand owners understand how to deepen the ‘touch’ your brand has on your consumers and how to further develop your brand-consumer relationships and increase sales.
TouchScore™ provides a quantifiable set of data that can be used to benchmark current digital performance and inform how future brand digital strategy should be developed. It is a unique and valuable tool.
We’ve already delivered TouchScore™ for:
"Tamar's TouchScore™ model has provided us with some real insights into how to develop & deepen the connection the Burton brand has with its online customers. I would highly recommend it to any brand serious about social media engagement."
Richard Wilson, Burton
"Touchscore™ is an innovative, social media measurement tool that focuses on the elements that are really important: brand visibility, involvement, participation, advocacy and commitment. If you work on these metrics, rather than short term social sales boosts, key long term improvements to the bottom line will follow."
Dean Maskell, Wiggle
"TouchScore™ has been an invaluable tool for the team here at sk:n - whilst we've made good inroads in social already, the insight provided by TouchScore™ is allowing us to hone our strategy. It highlighted a couple of areas in particular which our competitors are making strong gains in, as well as some areas that have worked well for us."
Phil Holdsworth, sk:n Clinics
How it works
The model measures five key 'Touch' components and produces an overall TouchScore™, which is a weighted composite of each of the five components - against three of your competitors.
The five components are:
How visible the brand is to consumers online, in the places they are most likely to be looking.
The degree to which the brand involves themselves with customers through social channels.
Consumers' ACTIVE interaction with the brand (beyond just buying it).
The degree to which the brand is positively or negatively recommended by consumers.
A strong predisposition to choose the brand above other competitors in the market.