Insight & analytics

Insight and analytics should be a cornerstone of all digital marketing activity.

Beyond simply focusing on transparent, accurate reporting of campaign and website performance, analytics drives strategy.

Tamar's specialist analytics department is dedicated to the management, reporting and extraction of actionable insight from both market and website data and information.

We can deliver bespoke research reports to brief; studying sectors, products and channels to spot opportunities, threats and trends that help mould and justify digital strategy.

Our own propitiatory analytics and reporting tools include Transformer, a purpose built SEO reporting and analytics package which tracks a range of SEO variables across any number of selected domains in real time. Transformer highlights page, keyword and competitor dynamics, providing the building blocks for a more responsive, sophisticated and results driven natural search marketing campaign.

All Tamar clients are provided with 24/7 access to Transformer.

Tamar can provide audits and ongoing analytics consultancy, focused on mining and interpreting performance data from your analytics package.

We have knowledge and experience of all the major specialist analytics products, including: Webtrends, Site Intelligence, Core metrics, Omniture, HBX, Click Tracks, Core Metrics, Atlas, Lyris HQ and, of course, Google Analytics.

If you would like any more information about our services please get in touch.

Read related knowledge at the Tamar blog.

I've found Transformer to be intuitively easy to use, creating efficiencies in checking current and historical ranking records and their progression over various spans of time. The tool is also quickly updated after requests for the addition of further relevant data or useful tools. Certainly one of the most frequently used programs in the Online Marketing toolbox!"

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