There's no question that the world of technology usage is moving from the desk to the pocket, and at a faster rate than most people predicted. This move clearly shows brands and organisations need a new approach to digital marketing. Just as the birth of the Web created enormous opportunity for brands to engage with their customers in a new way, so this shift in the way we access the web opens up even greater scope for marketing and customer relationship. 

Here at Tamar, our Mobile team are passionate about building innovative, creative mobile solutions for digital brands. Our unparalled experience in Social Media gives us a unique approach to how our brands can best utilise mobile technologies as part of their marketing campaigns. 

When our team develops a mobile strategy with our clients we follow a four step process:

1. Audience
Research the audience who the mobile strategy is FOR. Which devices do they use? What information are they accessing, at what times and where? 

2. Sharing
Using our extensive experience in social media we plan how this can benefit our clients social communities and the most effective way it can shared and used with current social platforms.

3. Creativity
What value can we add? By making use of the mobile device's unique hardware or by applying some creative thinking to the current user experience to make it even better. The app should be fresh, enjoyable and easy to use.

4. Results
All our apps are results and measurement-focused from the planning stage. What are we trying to achieve with the app? Downloads? Sign-ups? Sharing on social channels? We agree with the client the KPIs and build measurement and tracking of them into the project process.