With mobile search having grown by 500% in the last two years, smart-phone penetration sky-rocketing and mobile network data usage growing at an amazing rate, it's clear that your mobile strategy needs some serious thought in 2013. After all, 2012 was the first year when smart-phone + tablet sales out-ranked those of desktop and PC sales. Are you taking mobile seriously enough?
There's no question that the world of technology usage is moving from the desk to the pocket, and at a faster rate than most people predicted. This move clearly shows brands and organisations need a new approach to digital marketing. Just as the birth of the Web created enormous opportunity for brands to engage with their customers in a new way, so this shift in the way we access the web opens up even greater scope for marketing and customer relationship.
Here at Tamar, our Mobile team are passionate about building innovative, creative mobile solutions for digital brands. Our unparalled experience in Social Media gives us a unique approach to how our brands can best utilise mobile technologies as part of their marketing campaigns.
"Online campaigning is now a critical component for all charities and even more so for those like The Prince's Trust focussed on helping young people. The team at Tamar were able to demonstrate that they really understood how Social Media marketing could be used in an integrated way to support individual fundraising campaigns as well as boost awareness to key stakeholders of The Trust's overall mission."
Dan Farmer, e-communications manager
The Prince's Trust
Of the world's 4 billion mobile phones is a smartphone
Of all handsets shipped in Europe are now smartphones
When our team develops a mobile strategy with our clients we follow a four step process:
Research the audience who the mobile strategy is FOR. Which devices do they use? What information are they accessing, at what times and where?
Using our extensive experience in social media we plan how this can benefit our clients social communities and the most effective way it can shared and used with current social platforms.
What value can we add? By making use of the mobile device's unique hardware or by applying some creative thinking to the current user experience to make it even better. The app should be fresh, enjoyable and easy to use.
All our apps are results and measurement-focused from the planning stage. What are we trying to achieve with the app? Downloads? Sign-ups? Sharing on social channels? We agree with the client the KPIs and build measurement and tracking of them into the project process.