Tamar has been optimising for search engines since before the launch of Google! Today we are responsible for some of the UK's most successful, acclaimed and advanced natural search marketing campaigns.
In recent years, we have responsively and effectively reacted to the changing search landscape, effectively harnessing opportunities such as Google's increasing focus on the impact of social-led activities on SEO performance.
While the foundations of successful SEO activity remain relatively constant, the detail and focus of every strategy is completely unique. Some of the core principles we bring to every campaign are to:
The Internet is a huge channel to market for Direct Line and drives over 50% of our business for some products so it is intrinsic that we are listed high up on search engines. The work that Tamar has done for directline.com means we are now on the front page of all the key search engines, and in many cases top of that page. Traffic has nearly doubled and the business benefits from this are clearly very significant. We are very pleased with the campaign."
Head of E-Business
ROI Month 1 Sk:n SEO campaign.
Insight and analytics should be a cornerstone of all digital marketing activity.
Beyond simply focusing on transparent, accurate reporting of campaign and website performance, analytics drives strategy.
Tamar's specialist analytics department is dedicated to the management, reporting and extraction of actionable insight from both market and website data and information.
We can deliver bespoke research reports to brief; studying sectors, products and channels to spot opportunities, threats and trends that help mould and justify digital strategy.
Tamar can provide audits and ongoing analytics consultancy, focused on mining and interpreting performance data from your analytics package.
We have knowledge and experience of all the major specialist analytics products, including: Webtrends, Site Intelligence, Core metrics, Omniture, HBX, Click Tracks, Core Metrics, Atlas, Lyris HQ and, of course, Google Analytics.
Writing content to compliment your search campaign is an art in itself - whether it's for use onsite or off, finding the right balance between optimised and readable can be a tricky task.
Our team of copywriters are highly trained in writing expert content for SEO campaigns. With over a decade of experience of writing content for websites, press releases, blog posts and landing pages, we've worked with some of the most demanding industries around.
Where relevant, our team will seek to become fully exposed to any industry regulations or rules that affect online marketing for your brand. For instance, our team are all fully-versed in the limitations imposed by both the FSA (Financial Services Authority) and the DMA (Direct Marketing Association).
All our content is fact-checked and proof-read before being passed to our clients for approval, speeding up the process of getting it signed-off by your compliance team.