Social media insight

Measuring your social media results is key to your entire campaign.

So you've finely crafted a comprehensive social media strategy, figured out who your influencers are, reached out to your bloggers and started to develop a social media presence. But how do you know if it's working?

Measuring, quantifying and monetising the work you are doing will be key - not just to proving how effective you're being, but to decide how you proceed in the next days, weeks and even years.

Measurement of social media can sometimes seem like a tricky business, but our team of social media experts have the knowledge and skills to help you prove the value of your campaign.

As well as looking at the basic, "given" stats - number of followers, changes in sentiment, brand mentions, messages from fans - we can help you to understand what other metrics might be affected by your work.

Have your sales gone up since you started?
How about transactions or quotes?
Have your new visitors gone up?
Has your offline traffic ("footfall") increased?
Are more people commenting on stories about you?

Sometimes it's only when you look at all of these (and more) that trends and patterns start to emerge. Tamar's social media team have the right skills to help you analyse this data and ensure that your ROI is proven.

If you would like any more information about our services please get in touch.

Read related knowledge at the Tamar Social Media blog.

Top 3 UK Facebook user cities

1. Manchester - 2,067,000
2. London - 1,894,000
3. Birmingham - 1,151,440