TouchScore™ is Tamar's proprietary tool for measuring and developing effective brand-consumer relationships in digital.
It quantifies and measures the relationships that are developed between brands and consumers online.
It helps brand owners understand how to deepen the 'touch' your brand has on your consumers and how to further develop your brand-consumer relationships and increase sales.
TouchScore™ provides a quantifiable set of data that can be used to benchmark current digital performance and inform how future brand digital strategy should be developed. It is a unique and valuable tool.
We've already delivered TouchScore™ for:
Richard Wilson, Burton
Dean Maskell, Wiggle
Phil Holdsworth, sk:n Clinics
The model measures five key 'Touch' components and produces an overall TouchScore™, which is a weighted composite of each of the five components - against three of your competitors.
The five components are:
How visible the brand is to consumers online, in the places they are most likely to be looking.
The degree to which the brand involves themselves with customers through social channels.
Consumers' ACTIVE interaction with the brand (beyond just buying it).
The degree to which the brand is positively or negatively recommended by consumers.
A strong predisposition to choose the brand above other competitors in the market.