BrandLove25 - 2011 - Tamar
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Britain's Best Loved Digital Brands - The Fastest Growing Social Communities

We have continued our project to define and measure brand 'Love' - the degree to which consumers are demonstrating their support & enthusiasm for a digital brand through their social interactions.

Tanya Goodin, Tamar's CEO commented, “The size of each brand's online community is important because brands that engage with their online community have the opportunity to build lasting 'earned' relationships which can be more effective than using 'bought' marketing messages. By focusing on engaging with their community, brands can move their customers from saying they just 'like' the brand to saying that they 'love' it. 'Love' translates directly to the bottom-line as a recent report by Constant Contact showed - 55% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook.

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